Pregnancy and early parenthood are transformative times, and what you put on and in your body matters more than ever. With a growing awareness of hormone disruptors, synthetic fragrances and harsh chemicals, more New Zealand mums are seeking out natural, organic and chemical-free maternity products. Here's your guide to making safer, more natural choices during pregnancy and beyond.

Why Natural Maternity Products Matter

During pregnancy, your skin becomes more permeable and sensitive, meaning substances applied topically can be absorbed more readily. The developing baby is also especially vulnerable to environmental toxins during key developmental stages.

Choosing natural, organic and chemical-free products during pregnancy helps to minimise exposure to potentially harmful ingredients including parabens, phthalates, synthetic fragrances, harsh preservatives and endocrine-disrupting chemicals.

Natural Skincare During Pregnancy

Your skincare routine is one of the first places to evaluate when pregnant. Key products to switch to natural alternatives:

Moisturiser: Tallow moisturiser is one of the best options for pregnancy skin. Grass-fed beef tallow is rich in fat-soluble vitamins A, D, E and K, as well as conjugated linoleic acid. It closely mimics the skin's own sebum, making it incredibly nourishing and well-tolerated even by sensitive skin. It's free from synthetic fragrances, preservatives and other chemical additives.

Sunscreen: Chemical sunscreens contain UV filters like oxybenzone that are absorbed through the skin and have been detected in breast milk. Mineral sunscreens using zinc oxide (especially non-nano) are a safer alternative during pregnancy and breastfeeding, providing a physical barrier without systemic absorption.

Breastfeeding Essentials

The postnatal period brings its own set of product needs. If you choose to breastfeed, having the right support tools makes a real difference:

Breast pumps: A quality breast pump is invaluable for establishing and maintaining milk supply. The Unimom range of electric breast pumps is popular among New Zealand mums for its effectiveness and comfort.

Nipple care: Natural nipple balms free from lanolin (which can cause reactions in some babies) and synthetic ingredients are preferred by many mums. Tallow-based balms are an excellent option.

Nutrition During Pregnancy and Breastfeeding

Your nutritional needs increase significantly during pregnancy and breastfeeding. Key considerations:

Organic food: Reducing pesticide exposure through organic food choices is particularly important during pregnancy. Organic grains, vegetables and fruit help minimise chemical load.

Collagen: Bovine collagen peptides support the connective tissue changes your body undergoes during pregnancy and postpartum recovery. The amino acids in collagen also support gut health and skin elasticity.

Hydration: Herbal teas and organic juices can help you meet increased fluid needs. Look for organic, caffeine-free options.

Building Your Natural Maternity Toolkit

At Family Products, we stock a carefully curated range of natural maternity products including tallow moisturisers, mineral sunscreens, Unimom breast pumps and accessories, and organic food staples. Shop our maternity range today and give yourself and your baby the safest, most natural start possible.